Importance of Traditional Printed Material vs Online Marketing

Posted: February 10, 2012 in Uncategorized

Recently, promoters believe that the Net is the best way for boosting leads. They speak about SEO and how quickly content spreads via Social Media. In portion, this is accurate but printed materials are the only way to genuinely publicize your business. No one would demonstrate their friends your internet promo. How many times have you clicked an internet ad? Now how many times have you bought an item over the internet? If that advertiser utilized Google Adsense or alike marketing campaign, they had to pay Google for that click and it didn’t promise them any conversion or yet less a sale.

No matter what field your commerce is in it needs aggressive – in your face – ninja tactics to live in this system because every field is cut-throat. The problem is that there’s more to it than just littering your town with business cards. It requires to strategically situate advertisements to make new customers.

You’ve seen people on street corners passing out flyers, pamphlets on counter-tops, and business cards in your billfold so obviously numerous people still believe it’s an utile way of getting out content. Strategic placements and follow-up printed promotions can have a large effect on the appearance you have on a lead. The result of promotional print materials all depend on where you put them and how you implement them.

Now that we’ve gotten out the importance of why printed material is essential, let’s chat how to utilize promotional prints.

One might think that giving your commercial flyers to as many individuals as permitted will land you more leads. As this thought might technically be correct, it can cost you more cash and more time, because this would mean you would need to press more often. This is why it’s better to focus on the target demographic and look at the group of individuals who are really need your product. You will see a greater R.O.I. by promoting to only these people.

The following three traditional printed materials used for advertisement and how they should be used to convert at a higher rate.

Promotional Flyers: Putting postcards on automobile windows at a parking lot at a store can get your business name more exposure. The best tactic to get seen by potential prospects is to find a parking lot that has people who would be interested in your service. So, first you must think of a place that relates to your company field, this can increase leads by 75%. For example, a residential daycare owner can place their promotional flyers in a parking lot of a toy. A handyman can target a hardware store and mechanics can focus on auto-parts stores. You know your industry and you can find where your clients are if you really think about it.

Business Cards: Business cards can also be a great tool for prospects to stay in contact with your business. Unlike flyers, you can have a big stack in your pocket at all times, for that unplanned meeting with referrer. Putting your email on a scrap of paper does not have the same impression, show you as leader, or give you as much authority as pulling out a card with your contact info.

Pamphlets: Brochures are ideal for cold calls. Possibly you know of an individual that can allow you to put your pamphlets on a counter at their location. A few pictures can give clients something to view which will help land the sale. Adding a pamphlet to a product educates while impacting the impression you have on your leads.

Printing Florida by
Tight Designs & Printing Company

108 Southwest 67th Avenue
Pembroke Pines FL 33023

(305) 929-3233


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